Where To Buy Jewelry Online
Average price point: $12-$178 Return policy: 30-day returns, except for personalized and final sale jewelry Repairs: Evaluated on a case-by-case basis
where to buy jewelry online
This San Francisco-based design studio prides itself on transparency and sustainability. The range of engagement, wedding and everyday fine jewelry contains diamonds selected for their ethical and environmentally-responsible origin, so you can feel good about your purchase. In addition to offering lab-created and recycled diamonds, Brilliant Earth partners with suppliers who source natural diamonds from specific mine operations in countries committed to fair labor and trade standards.
Average price point: $28-$12,500 Return policy: $5 flat fee for 10-day returns Repairs: Free repairs for manufacturer defects on wedding and engagement jewelry; two-year warranty for Catbird and designer jewelry
New-York-based Agmes creates their lightweight sculptural designs in-house, in small batches, using metals which are nearly all recycled and worthy of heirloom pedigree. The brand maintains a minimal carbon footprint by even sourcing their packaging in New York. With an assortment of traditional jewelry offerings, such as bracelets, necklaces, earrings, and rings, as well as brooches and organically-shaped metal and glass objects, Agmes is a standout for affordable, sustainable and fairly-made pieces.
Additionally, it's important to analyze the warranty options when buying investment jewelry, like an engagement ring. Some sites offer packages that include yearly cleaning, complimentary sizing, or insurance.
With its inaccessible prices, technical terminology, and nebulous production practices, the world of fine jewelry is intimidating to step into. For a generation that cares simultaneously about value, style, sustainability, and ethics, it can be challenging to find the best online jewelry stores that meet our criteria.
But with direct-to-consumer jewelry companies taking center stage, no middlemen or mark-ups mean that you can pay a palatable price that's closer to the true cost of making that beautiful gold necklace. Plus, high standards for sourcing and production quell any fears that your purchase sets other livelihoods or the environment back.
Noémie specializes in both timeless designs and custom pieces that feature conflict-free stones. While you can find classic tennis bracelets and playful diamond studs, we think its custom design option offers exceptional value, making it one of the best online jewelry stores for custom pieces. You simply describe your dream piece and budget, and the designers at Noémie pull together original designs for you to choose from. Our editor recently used the service to make a custom wedding band to fit around a tear-shaped engagement ring and loved being part of the design process. For truly one-of-a-kind pieces, Noémie is worth checking out.
If you've ever admired the sparkling diamond necklaces worn by celebs on the red carpet but felt like the look was entirely out of reach, then consider Dorsey. The online jewelry brand makes statement pieces that would fit right in at an awards show, yet because they're mostly made from lab-grown white sapphires and plated sterling silver, the prices average around $200-$500.
When earrings are all you're after, Studs has a wide assortment to create your perfect earscape, making it atop pick as one of the best online jewelry stores for delicate earrings. It's here you'll find hoops of all sizes, simple studs, and huggies with cute charms that range from cowboy boots to lava lamps. What they all have in common is a dainty size and aesthetic that makes them easy to layer on your lobes. (If you're looking for large statement earrings, your time is best spent elsewhere.) If you need another piercing to accommodate your new pieces, Studs can help you with that, too, at one of its physical locations. 14-karat gold plating keeps the prices low, with starting prices at $14 for a single earring. Read our full review of Studs.
For everyday pieces that still make a statement, Montserrat has a collection of both elegant and playful designs, from enameled fruit necklaces to bejeweled statement chokers. The vast majority of the pieces are under $200, but you'll find some larger statement pieces creep up over $500. Montserrat is the best online jewelry store for statement-making pieces that are still dainty enough to layer with other pieces you own.
Known for its delicate rings and transparent sourcing, Catbird is the epitome of cool jewelry. At Catbird you can find delicate $44 rings alongside sparkly $14,100 engagement rings. It's fully transparent about the source of its materials and donates 1% of all sales to non-profits including the ACLU and Planned Parenthood. In addition to jewelry that's crafted in-house, Catbird is home to other designers and beauty and home goods. Catbird is also famous for its "permanent bracelets," which you have to go into the store to have welded onto your wrist. While they do have brick-and-mortar locations in New York, we've found that it's more reliable as an online jewelry store because there are more options.
Toronto-based startup Mejuri, founded by a former art director and a former engineer and third-generation jeweler, drops new pieces every week of the year, and without fail, its largely female clientele return again and again to its 14-karat gold, gold vermeil, and sterling silver jewelry that's made for everyday wear. Mejuri's mission is to have women "embrace a daily dose of luxury." With plenty of under-$100 options, it makes fulfilling this mission very achievable. Read our editor's review of Mejuri's pearl hoops.
AUrate offers both minimal, everyday pieces as well as bold statement pieces, so you can create a well-rounded jewelry collection. Everything is crafted in New York City, which also means that NYC dwellers can enjoy same-day delivery of 14- and 18-karat gold, AAA pearls, and ethically sourced diamonds (the rest of the country gets free shipping). Read our full review of AUrate jewelry.
At the helm of the movement towards "ethical fast fashion" is Soko, a jewelry startup with an innovative, efficient, and empowering model that uses technology to connect with independent artisans in Africa. Soko's jewelry is guaranteed to attract attention, not only for its unique sourcing and manufacturing origins but also for its structural, powerful style. These hand-made pieces are produced from less conventional, but more affordable materials like brass. Read our full Soko review.
Ariel Gordon designs cute, delicate jewelry that is meant to be worn over and over again. This Los Angeles-based brand is a celebrity favorite and it's easy to see why. Launched out of her apartment while Gordon worked as a Hollywood publicist, the collection is made up of pieces designed to be worn over and over again, transitioning from occasion to occasion without losing quality and durability. Its charm pieces, which include animals and flowers, are truly sweet designs that'll brighten your day.
For those who love bold, beautiful jewelry, The Last Line is a must-shop. Founded by a Parsons grad and industry veteran, The Last Line wants to be the one and only place you buy all your jewelry. That might not be as ambitious as it sounds considering the brand sells everything from show-stopping rainbow pieces to chunky rings to classic gold hoops. If you thought fine jewelry couldn't be fun or colorful, The Last Line is here to prove you wrong.
If you love the "I-just-threw-this-on" jewelry look, you're going to want to check out Gorjana. If you haven't heard of it already, this Laguna Beach-based brand is well-loved for its range of affordable, gold-plated pieces that range from simple and dainty to funky and trendy, which pretty much all cost under $100. If you want something a little more luxe and have extra room in your budget, Gorjana recently introduced a line of fine jewelry that's made up of solid 14-karat gold and diamonds. Read our full review of Gorjana.
Investing in a nice piece of jewelry without trying it on first can feel risky. If you can't make up your mind right away, Verlas is one of the best online jewelry stores for a try-before-you-buy experience. The brand's try-at-home program allows you to try any three pieces from the site for 15 days. The test pieces are made of replica materials (like cubic zirconium and brass), but when you're done, you can choose the ones you love best and then order the real deal made with diamonds and gold. If you want to pass on them all, that's okay too. Of course, if you know what you want right off the bat, you can go straight to purchasing.
Skeptical about buying diamond rings online? Vrai helps to streamline the process. This downtown LA-based company only uses solid gold and Diamond Foundry diamonds, which are physically and chemically indistinguishable from mined diamonds, and created using solar energy. Vrai's simple and timeless pieces will delight minimalists and anyone who hates to be plagued by pages and pages of choices. Couples should take advantage of its free home try-on program for wedding rings, which decreases the pressure of choosing the perfect ring. Read our full review of Vrai jewelry.
When wedding ring shopping gets so stressful that it detracts from the real experience of starting your life with someone, that's a problem. As one of the best online jewelry stores for simple bands and wedding rings, Holden is making it easy to shop for and customize rings that start at only $249. Simply request a free ring size kit, choose your ring profile, width, metal, karat, and finish, and add an optional engraving, and your rings will be made-to-order with 3D printing technology. Read our full review of Holden, which is also a top pick in our guide to the best men's wedding bands.
John Hardy is a luxury jewelry brand that creates sustainable pieces handcrafted by Bali-based artisans through a process that honors heritage and community. Woven and carved chains are part of the John Hardy signature look and make for elevated everyday pieces. The brand also has a birthstone collection which is perfect for a thoughtful, high-quality gift. 041b061a72